Post by account_disabled on Feb 25, 2024 5:52:18 GMT -5
I take inspiration for this post from a manual on how to do Social Selling today , created by the experts at LinkedIn , the social network par excellence for professionals and companies. LinkedIn published a mini-guide a few months ago with 17 simple tips from recognized experts and managers to make the most of its potential. I start from this reading to extract and highlight the 8 pillars that constitute the foundations of social selling. “Doing Social Selling means building and exploiting your professional image, to fuel your flow of commercial contacts, information and relationships.” 1. CREATE A PROFESSIONAL BRAND – Interact with your customers and prospects on a personal level.
Optimize your profile for LinkedIn search engines by inserting Chinese Student Phone Number List keywords that your potential customers might use when searching for the services provided by your company. – Find a good title: just stating your function and the name of your company is not engaging enough. What is important to your customers? The challenge is to make them continue to read your profile, until they eventually get in touch with you. – Add videos, links and interesting content (and a call-to-action) in addition to personal information. 2. FIND THE RIGHT PEOPLE – Search for new people to interact with (tap into the vast ecosystem of potential customers, who can be directly traced back to the core circle of your professional contacts).
Interact with potential customers by commenting on their blog posts, retweeting their message or mentioning something about them in your LinkedIn status update (indirect knowledge that makes it easier to start the conversation). – Identify potential customers and conduct thorough research on them before contacting them. 3. BUILD YOUR OWN PIPELINE – No “cold networking”, but relationship building >> find out what is important to the potential customer. Then, send him targeted content based on what you discovered (establish yourself in his eyes as the most suitable resource to solve any problems). 4. STRATEGICALLY EXPAND YOUR NETWORK – Wisely develop and expand your contact base on social channels.
Optimize your profile for LinkedIn search engines by inserting Chinese Student Phone Number List keywords that your potential customers might use when searching for the services provided by your company. – Find a good title: just stating your function and the name of your company is not engaging enough. What is important to your customers? The challenge is to make them continue to read your profile, until they eventually get in touch with you. – Add videos, links and interesting content (and a call-to-action) in addition to personal information. 2. FIND THE RIGHT PEOPLE – Search for new people to interact with (tap into the vast ecosystem of potential customers, who can be directly traced back to the core circle of your professional contacts).
Interact with potential customers by commenting on their blog posts, retweeting their message or mentioning something about them in your LinkedIn status update (indirect knowledge that makes it easier to start the conversation). – Identify potential customers and conduct thorough research on them before contacting them. 3. BUILD YOUR OWN PIPELINE – No “cold networking”, but relationship building >> find out what is important to the potential customer. Then, send him targeted content based on what you discovered (establish yourself in his eyes as the most suitable resource to solve any problems). 4. STRATEGICALLY EXPAND YOUR NETWORK – Wisely develop and expand your contact base on social channels.