Post by mnnuman27 on Dec 4, 2023 23:33:42 GMT -5
Of course, the ultimate goal of online marketing is “sales.” Copywriting or advertising copywriting It is another way to achieve this goal. But if today your copywriting still can't help you close sales as intended. Try checking first or not. Are you ignoring these copywriting mistakes? Strengthen your content writing efforts even further. 3 techniques for writing a simple headline that makes readers want to click on your topic. 7 storytelling formulas to make your brand memorable Write copywriting to get people to make purchasing decisions using the “FOMO” technique. Mistake 1: Talking only about “features” but forgetting to mention “benefits” of the product. One thing we must learn. When we are marketers or a content writer about the product, that is, the “Features” and “Benefits” of the product are actually different! Features are the features that the product has.
It is general basic information of the product such as A backup battery has a capacity of 10,000 mA, an Mp3 player Phone Number List has a capacity of 1GB, etc. Sometimes the viewer cannot immediately understand that What are the practical, practical, tangible benefits of these features? On the other hand, Benefits or the benefits of the product It describes the results that users will experience from using our products or services. That is the main reason that makes people buy products. Because it shows a clearer picture for actual use. Source: Help Scout The image above is a clear example of Feature and Benefit. Feature : This MP3 can hold up to 1GB. If writing copywriting by specifying only these characteristics Some people may be able to evaluate it. But some people may not understand how much capacity this 1 GB is. Or how many songs can it hold? Benefit: Can hold up to 1,000 songs.
It's a better way if we explain the benefits of this MP3 that it can hold up to 1,000 songs, which everyone can immediately understand that This product can hold a lot of songs. As soon as I saw the product description. Mistake 2: Not really knowing your target audience. When we don't understand or don't really know the target group That will result in us writing copywriting to the wrong group of people. or it is not the goal to purchase the product For example, if we sell a family car. We may think to ourselves first. Target group who makes purchasing decisions He must definitely be the head of the family, that is, "Father". Therefore, we choose to use the tone of the advertising writing that refers only to "Father" or the male side. But without considering the latest information first, it's actually 82% of the final decision when buying a family car. It's more of a "mother's" decision, so the best way. The target group of family cars should cover the tone of the advertising to reach both parents.
It is general basic information of the product such as A backup battery has a capacity of 10,000 mA, an Mp3 player Phone Number List has a capacity of 1GB, etc. Sometimes the viewer cannot immediately understand that What are the practical, practical, tangible benefits of these features? On the other hand, Benefits or the benefits of the product It describes the results that users will experience from using our products or services. That is the main reason that makes people buy products. Because it shows a clearer picture for actual use. Source: Help Scout The image above is a clear example of Feature and Benefit. Feature : This MP3 can hold up to 1GB. If writing copywriting by specifying only these characteristics Some people may be able to evaluate it. But some people may not understand how much capacity this 1 GB is. Or how many songs can it hold? Benefit: Can hold up to 1,000 songs.
It's a better way if we explain the benefits of this MP3 that it can hold up to 1,000 songs, which everyone can immediately understand that This product can hold a lot of songs. As soon as I saw the product description. Mistake 2: Not really knowing your target audience. When we don't understand or don't really know the target group That will result in us writing copywriting to the wrong group of people. or it is not the goal to purchase the product For example, if we sell a family car. We may think to ourselves first. Target group who makes purchasing decisions He must definitely be the head of the family, that is, "Father". Therefore, we choose to use the tone of the advertising writing that refers only to "Father" or the male side. But without considering the latest information first, it's actually 82% of the final decision when buying a family car. It's more of a "mother's" decision, so the best way. The target group of family cars should cover the tone of the advertising to reach both parents.